Empowering Women with Financial Education through a Responsive Web Platform
Client
Comfort
Services
UI/UX Design
Date
30/3/2023
Company Name
Aditya Birla Mutual Fund’s Investment Education Team
Description
A leading player in the Indian Mutual Fund and Asset Management industry, Aditya Birla Mutual Fund’s Investor Education Team aims to educate and empower women with financial literacy and knowledge.
Vertical
Finance/BFSI
Key Services
User Experience (UX) design, User Interface (UI) design, Responsive Design, Front-End Development
Company Name
Aditya Birla Mutual Fund’s Investment Education Team
Description
A leading player in the Indian Mutual Fund and Asset Management industry, Aditya Birla Mutual Fund’s Investor Education Team aims to educate and empower women with financial literacy and knowledge.
Vertical
Finance/BFSI
Key Services
User Experience (UX) design, User Interface (UI) design, Responsive Design, Web App Development
Challenge
To create a web platform that effectively educates and empowers women with financial literacy and knowledge, while appealing to the target audience and being accessible on mobile devices.
Solution
- Conducted extensive research on the target audience’s preferences and needs, including their design and user experience (UX) expectations
- Used user-centered design principles to ensure a seamless and intuitive user experience (UX)
- Designed the web pages in Figma with a clean, visually appealing, and inclusive design that appeals to the target audience, using elements such as soft colors, rounded edges, and intuitive navigation
- Incorporated interactive elements to make the learning process engaging and enjoyable, including features such as progress tracking, interactive quizzes, and personalized recommendations
- Ensured that the platform was fully responsive and accessible on mobile devices, utilizing responsive design techniques and adapting the layout to different screen sizes
Front-End Development:
- Developed the front-end of the web platform with HTML, CSS, and JavaScript, implementing the designs created in Figma
- Optimized the code to ensure fast loading times and a smooth user experience
- Conducted rigorous testing to ensure compatibility with different browsers and devices
Result
- Successfully launched the web platform within the project timeline and budget
- Provided women with a valuable resource to improve their financial literacy and knowledge
Challenges
To create a web platform that effectively educates and empowers women with financial literacy and knowledge, while appealing to the target audience and being accessible on mobile devices.
Solution
- Conducted extensive research on the target audience’s preferences and needs, including their design and user experience (UX) expectations
- Used user-centered design principles to ensure a seamless and intuitive user experience (UX)
- Designed the web pages in Figma with a clean, visually appealing, and inclusive design that appeals to the target audience, using elements such as soft colors, rounded edges, and intuitive navigation
- Incorporated interactive elements to make the learning process engaging and enjoyable, including features such as progress tracking, interactive quizzes, and personalized recommendations
- Ensured that the platform was fully responsive and accessible on mobile devices, utilizing responsive design techniques and adapting the layout to different screen sizes
Front-End Development
- Developed the front-end of the web platform with HTML, CSS, and JavaScript, implementing the designs created in Figma
- Optimized the code to ensure fast loading times and a smooth user experience
- Conducted rigorous testing to ensure compatibility with different browsers and devices
Results
- Successfully launched the web platform within the project timeline and budget
- Provided women with a valuable resource to improve their financial literacy and knowledge