50X More Quality Leads and Revenue: How We Used Facebook Ads to Grow Runway Grooming School
Client
Comfort
Services
Performance Marketing/Social Media Marketing/ FB Ads
Date
30/3/2023
Company Name
Runway Fashion Management
Industry
Fashion and Beauty
Tools Used
Facebook ads manager, Facebook Pixel,
Google analytics 4
Problem Statment
Runway Fashion Management’s grooming school, Runway Grooming School, was struggling to attract quality leads. The client’s primary goals were to increase the number of quality leads for their grooming school and improve their return on advertising spend (ROAS).
Company Name
Runway Fashion Management
Industry
Fashion & Beauty
Tools Used
Facebook ads manager, Facebook Pixel,
Google analytics 4
Problem Statment
Runway Fashion Management’s grooming school, Runway Grooming School, was struggling to attract quality leads. The client’s primary goals were to increase the number of quality leads for their grooming school and improve their return on advertising spend (ROAS).
Challenge
Solution
- Pinpointing the Perfect Audience: We defined the ideal customer avatar to target the right audience and ensure the quality of leads generated.
- Tracking Them Down: With a clear understanding of where our target audience spends time online, we directed our efforts to targeted Instagram ads.
- Hooking Them In: Our captivating ad copy ensured that the audience was immediately hooked and motivated to engage with our ads.
- Qualifying Leads: We set up an Instagram chatbot to identify the most promising leads and qualify them for optimal conversion rates.
Result
In just 30 days, Runway Grooming School went from a mere 40 leads to a staggering 2,000, significantly increasing their revenue and ROAS.
Challenges
Solution
- Pinpointing the Perfect Audience: We defined the ideal customer avatar to target the right audience and ensure the quality of leads generated.
- Tracking Them Down: With a clear understanding of where our target audience spends time online, we directed our efforts to targeted Instagram ads.
- Hooking Them In: Our captivating ad copy ensured that the audience was immediately hooked and motivated to engage with our ads.
- Qualifying Leads: We set up an Instagram chatbot to identify the most promising leads and qualify them for optimal conversion rates.
Results
The project was completed within 90 days and we successfully integrated our application with the current system, making the investment process for SMEs more accessible and user-friendly than ever before.